Brand essence and product idea perfectly staged
L’Occitaine’s Invigorating Scent Hand Cream was part of the brand’s Happy Shea Skincare Collection. Layers of fresh citrus notes, peach, mango and ginger teamed up to replace the winter blues with happy thoughts of warmer days ahead. The sunny tone also extended to the packaging. The Invogirating Scent Hand Creme (150ml) came in an aluminium tube adorned with the colours of lazy summer afternoons and revitalizing dips in the ocean. Bursts of yellow-and-light shea leaves rest on a calm turquoise background, and the famous circular label has been given a golden makeover that echoes the sun itself. The familiar darkblue octagonal cap matches the colour scheme perfectely. A star orifice rounds off the upbeat design and enhances the whipped texture on application. An all-round successful appearance of the brand, which creates attention and arouses interest and curiosity through an original design idea, but at the same time does not lose its recognisability. L’Occitaine now uses the Blue Tube Evo for all its hand creams, which means that the Invigorating Scent tube is both beautiful and eco-friendly. The Tube cuts CO2 emmissions by 70%, is made entirely of recycled aluminium and supports a closed packaging-to-packaging loop.