Tube of the Year 2020

Tube of the Year 2020

ustainability, consumer-friendly solutions and innovative product ideas

Despite the COVID-19 crisis, the european tube manufacturers association (etma) held its Tube of the Year competition again in 2020. The winners are usually chosen by a jury comprising people from etma’s member companies during the association’s annual general meeting, but this had to be cancelled due to the corona epidemic. So in this exceptional year the tubes submitted for the award were evaluated instead at the offices of GDA/etma in Düsseldorf by an expert jury made up of well-known representatives from the fields of brand owners, the tube and flexible packaging industry, packaging design, market research and packaging trade fairs. They selected winners in categories for aluminium, laminate, plastic, prototypes and sustainability.

Gregor Spengler, etma’s Secretary General, expressed his satisfaction with the quality and the results of the competition: “I’m pleased first of all, of course, with the spontaneous support we received from the external jury and that we could once again carry out our globally acclaimed and traditional Tube of the Year competition successfully this year despite all the adversities. Year after year, this award demonstrates impressively the efficiency and innovative strength of the European tube industry. At the same time, it’s also a reliable reflection of developments and trends in the packaging markets and especially in the tube sector.” He added that the 2020 competition had confirmed this yet again. The numerous consumer-friendly solutions and innovative product ideas submitted are evidence of a strong orientation towards consumer needs. As expected, however, the predominant theme of the competition this year was the sustainability of packaging solutions because this is essential for the market success of etma’s members and the future competitiveness of the industry.

List of Winners