Exclusivity and Luxury in a Tube

The 75 ml plastic tube by Linhardt for ‘Le Male’ Elixir Absolu in gold embodies exclusivity and luxurious aesthetics – emphasising the values of the brand Jean Paul Gaultier. The shower gel tube is part of a set together with the ‘Le Male’ Elixir perfume and perfectly complements the golden flacon. The tube’s special feature is the use of innovative finishing techniques from Linhardt (e.g. foiling). Partial or large-area foiling can be overprinted to create high-quality metallic effects in a wide range of colours. With Linhardt's colour-flexible foiling techniques, there are no limits to creativity. Instead of using several foils for different colours, only one foil is used, which can then be overprinted in any colour. This saves resources and reduces waste. 

For the Jean Paul Gaultier tube, a classic gold foiling was used. The golden stripes are reminiscent of the iconic Jean Paul Gaultier sailor shirt, which is reinvented from one collection to the next. Probably the brand's most famous perfume, ‘Le Male’, also plays with this inspiration – with our tube, it is given a particularly glamourous look. This plastic tube is an outstanding example of extraordinary design possibilities in the field of packaging and shows how high-quality materials and advanced printing techniques go hand in hand.