Material reduced and award winning TopTube on the market

The babylove Wind & Wetter Creme by dm-drogerie markt is an outstanding example of breaking new grounds in order to responsibly act today for a more sustainable future - by confiding in new and innovative ways of sustainable packaging. With the switch from a standard plastic tube to a Linhardt Top Tube, this important step was successfully made: The TopTube's shoulder takes up the function of the cap's head plate. Therefore, a significant material reduction is possible which leads to significantly less CO₂ emissions. Furthermore, the PE tube comes as a mono-material solution and contains post-consumer recycled material. Thus, Linhardt’s exclusive, patented solution perfectly unites the sustainability triad of material reduction, use of recyclate and recyclability. The Top Tube, which won both the German Packaging Award 2023 in the category Sustainability, and the WorldStar Award 2024, will soon be introduced to all babylove product ranges, as well as selected products from other dm-brands.