Innovative solution reduces the number of materials and components

The laminate tubes for the relaunch of 30ml shea butter hand cream best seller of L’Occitane are produced by Albéa France. The previous Aluminum Barrier Laminate (ABL) tube has been replaced with an all-plastic laminate and APR-certified Greenleaf solution with a multilayer sleeve in HDPE. This innovative solution reduces the number of materials from 5 to 2 and the components from 3 to 2. For the cap, L’Occitane relied on Albéa’s EcoTop technology with OctoTop, a 2-in-1 flip-top closure system featuring the famous octagonal shape iconic of L’Occitane and removing the peel seal. The closure system is in HDPE, making the whole tube recyclable in existing PE recycling streams in Europe and the United States. This ambitious custom project, which is the result of two years of collaborative development, is supported by a certified Life Cycle Analysis (LCA), which evaluates the environmental impact reduction of the new tube solution across various categories.