Blending Heritage and Innovation

The Turkish manufacturer Perfektüp has developed an innovative tube concept for a next-generation toothpaste from Eyüp Sabri Tuncer, one of Turkey’s most iconic personal care brands, founded in 1923. This laminate tube sets new standards in multiple ways. 

Blending heritage and innovation, the tube marks the brand’s entry into oral care with a visually striking, sensorially rich design – a tactile experience that speaks directly to the consumer. It also contains cocoa and coffee, ingredients rarely associated with toothpaste, making the experience both unexpected and intriguing. 

With a 35 mm diameter and 152.4 mm length, the tube format is ideal for toothpaste – easy to handle and carry. Produced in Perfektüp’s lamination unit, it features a silver substrate with intricate foil stamping printed directly onto the metallic surface using high-precision Flexo printing. A soft-touch cellophane overlay creates a velvety, light-catching finish. Depending on the angle of light, the tube reveals a fascinating play of metallic reflections, giving it an elegant and luxurious appearance – perfect for premiumization and an elevated sensory experience for consumers.