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Luxurious decoration for a high-end toothpaste

Thanks to the combined action of its active ingredients, Curasept’s Whitening Luxury System not only whitens the teeth but also has a remineralising effect that helps counteract natural enamel aging. The Polyfoil® high-barrier tubes from Swiss tubemaker Neopac presented an ideal packaging solution for this luxury toothpaste, combining ample product protection with the ability to stand out on store shelves. The toothpaste is available in two different product formulations: The Bioactivated Carbon toothpaste is in soft-touch white and soft-touch black, while the Carbamide peroxide toothpaste is packed in shimmering gold Polyfoil®. The luxurious decoration is created using silkscreen print and golden hot-foil stamping. The membrane on the tube head guarantees first-opening protection for consumers, and the coloured and gold-foil screw caps match the body perfectly.

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