Supporting the circular economy
LyondellBasell, Plastic Energy, the tube producer Albéa and the international cosmetic brand L’OCCITANE en Provence have cooperated to create groundbreaking cosmetic tubes and caps for L’OCCITANE en Provence’s “almond” range, supporting the circular economy. The packaging is made by the tube producer with CirculenRevive polymers from LyondellBasell.The protection of biodiversity and the reduction of waste are at the heart of the international beauty brand L’OCCITANE en Provence. Therefore, when re-designing two tubes of its “almond” product range, L’OCCITANE was seeking a resource-friendly solution and teamed up with cosmetic tubes specialist Albéa and polymer supplier LyondellBasell. In any case, the considerable improvements in terms of resource conservation and sustainability have not harmed the appearance of the tubes. The clear, classic design line with the familiar design features gives the tubes their valuable character. Additional attention is drawn to the tube by its fascinating transparency, which immediately brings the product into focus and arouses curiosity.