Retro-look using modern technology
Turkish tubemaker Perfektüp is manufacturing the tubes for Forhan’s The Original toothpaste. The eye-catching aluminium tube combines the attractive vintage look of earlier times with the fantastic opportunities modern technology has to offer when it comes to the production, printing and finishing of tubes: Digitally printed clichés allow overprinting of the transparent enamel in the best possible quality that is fascinating and draws attention to the timeless retro-styles. It emphasises the brand perception of a fine quality toothpaste in a unique manner. The finely printed lettering in the style of a bygone era and graphic elements from the same period harmonise perfectly with aluminium’s high-quality look. Elegant, classic and timeless in function, appearance and feel, the tube presents itself in a truly brilliant manner.