The face of product and brand: purity, power and perfection
Pure Altitude skincare products were inspired by dermo-cosmetics and their philosophy rests on the three pillars of purity, power and perfection. First, the purity of the ingredients, which must be free of any environmental pollution. Then the power and effectiveness of the ingredients and finally the perfect technique with an advanced formulation for highly effective results and the quality of all products. All formulas are based on Edelweiss, to which is added a cocktail of other Alpine plants and water from the Mont Blanc glacier. This unique product and brand philosophy was perfectly implemented by the Spanish tube producer Petroplast in the development and design of the tubes for a new complete product range of Pure Altitude. The tubes for shampoo, shower gel and body milk impress with their pure and clear design line and an almost purist look in the finely nuanced colour concepts of the individual tubes in the range and a remarkable technique: Colour tubes with silk screen printing and a matt varnish to create a clear contrast with the bright silk screen finish. The main achievements are the great cover power result of silk screen printing keeping the original pantones on different colour tubes and the gradient silk screen for the flower with clean lines to make the product attractive.