Sustainability with a natural appearance and tactile experience

Colgate´s “elmex” toothpaste tube has been innovatively redesigned for sustainability. Now aluminium-free, it is ready for recycling in the HDPE stream where available. The laminate tube, which is manufactured by the Swiss company Hoffmann Neopac AG, features a 350 µ mono-material barrier with a patented HDPE-based adhesive film containing < 2% EVOH. Its offset printing with matte lacquer ensures a natural appearance and tactile experiences, while the 360° print and invisible seam maintain brand integrity. The Topstar cap is a quick-thread, thin-wall new PE design. The artwork of the tube with its classically understated design perfectly conveys the product promise and the brand message. The redesigned laminate tube contributes to a 16% reduction in plastic use and a 38% decrease in carbon emissions (cradle to grave) across the portfolio. Recognized by RecyClass (EU) and APR (US), the full tube holds the highest rating for PE stream recycling.