Successful Presentation of Product and Colour
The plastic tube producer Petroplast from Spain provides an extraordinary packaging solution for the hair care product FICTION DIRECT COLOR BY RISFORT marketed by their customer CRIS COSMETICS. This new packaging for a complete product range convincingly conveys the positioning of the product: Tailored to get bright and intense fun tones in hair. The implementation is perfectly done. The transparent plastic tubes allow to see the colour of the products across the entire wide range. The tubes excel by a silk screen printing and a matt varnish impressively contrasting with the bright silk screen finish. It is remarkable that the great cover power of silkscreen printing keeps the original pantones. The design of the tubes emphasizes the concept idea almost perfectly. The black surfaces of the tubes, together with their black caps, impressively show off the lettering and logo and form the ideal contrast for the presentation of the product idea: pure colours.