Winner Prototype Tube
Aluminium´s Natural Appearance
The jury chose the Green Tube from Alltub Italia as the winner from the prototype tubes. It contains 95 per cent post-consumer recycled (PCR) aluminium. The use of PCR in no way detracts from the tube’s positive properties and outstanding performance: it retains all the benefits associated with product protection and meets all other consumer requirements and expectations perfectly, regardless of the product in question. This is because the closures, internal varnishes and combinations of different printing options that are used for virgin aluminium tubes can also be used for the Green Tube. A water-based transparent base lacquer was used for the Green Tube prototypes to emphasise the aluminium’s natural appearance. This further underlines the green orientation of the tube. A green landscape nature print complements and rounds off this design concept and, as far as the design and layout are concerned, sums up the tube’s philosophy in a visually appealing manner.