Outstanding print design

Plastic packaging producer Alpla Greece received a silver award in the Hybrid Packaging Printer of the Year category of the Printing Awards 2020 competition in Athens in February 2020. Alpla presented three PE tubes with different types of printing. One of them was the ‘Passion Fruit Body Butter’ tube from its client Fresh Formula. The excellent artwork with a wealth of fruits and flowers with very intense, bright and pastel colours is a fascinating eyecatcher and creates attention at the point of sale. The combination of CMYK and silkscreen resulted in a perfectly printed photograph, highlighting the intensity and every detail of the artwork.