High impact at the point of sale for product and brand

The demands on the design and creation of the 200ml laminate tubes produced by EPL Germany for the Bilou Shower Gels "Strawberry" and "Sweet Galaxy" were high: To surprise the customer with the packaging and to highlight special brand or product features through the packaging. Together with the client, EPL managed to place the bilou brand's “Sweet Galaxy” and “Sweet Strawberry” shower gels at the point of sale with an improvement in brand recognition. The focus is on the Galaxy print image, which was very eye-catching and designed by the client's agency, Philosophy Brands GmbH. At the agency’s request, the tube was additionally combined with a contrasting cap, which in turn highlights the colour-coordinated shoulder. This effect – at first glance quite unconsciously – at the same time brings about a sustainable material saving. A classic silver ABL with a wall thickness of 350µ was used, in which the 7-color flexo printing used was combined with metallic effects from the laminate. In the case of the “Sweet Strawberry” tube, this was additionally underlined by the matt lacquered background, which uses gloss spots to highlight individual areas of the artwork. A convincing concept with high brand recognition.