Eco-friendly luxurious lustre
A shiny luxurious appearance and eco-friendliness now go hand in hand without difficulty thanks to the use of advanced printing technology on PE tubes by Israeli producer Lageen Tubes. The ‘2in1’ ecological tubes achieve a luxurious metallic look without using a metallic foil substrate. A special eco-friendly ink makes it possible to create a tube with a completely new appearance. When the ink is printed and left to dry, the metallic particles contained in it rise to the surface, thereby reflecting the light and creating a metallic sheen. It is possible to obtain a premium mirror effect on a tube and still cater to the environmental trend towards green PE packaging: A tube that is completely foil-free but still has a luxurious metallic appearance. That is the reason why the cosmetics company Heinrich Hagner GmbH & Co. decided to use this tube solution to launch their Evita brand. The metallic look delivers the brand positioning and the tube is fully recyclable.