Attracting customer’s attention in a very special way

The Turkish tube producer Perfektüp and its client Peninsula Hotels took an unusual approach to bring the topic of sustainability closer to hotel guests in an elegant and vivid way. With this project, Perfektüp aimed at raising the customer’s environmental awareness and supporting the protection of the environment in general. Providing shampoo, shower gel and cream products in aluminium tubes is not a common way. But with this successful project and a new mindset, the brand owner and Perfektüp opened this door for the guests of “Peninsula Paris Hotels”. Upon customer’s demand, Perfektüp produces the aluminium tubes by using PCR slugs. By applying a simplistic and elegant printing on white and matte enamel and finishing the aluminium tube with an aluminium cap, both a powerful design and material harmony were realized. In addition, the tube is 100% recyclable. Since personal care products are extensively consumed in the hospitality industry, 100% recyclability of this tube can be considered as a big advantage for contributing to environmental protection and a sustainable future. Perfektüp is proud to be a part of this journey.