Brand philosophy implemented perfectly
Spanish cosmetics supplier Naturchem is now entering the market with a modern and contemporary packaging concept for a new full-product range. The tubes for the hydrating hand lotion and facial scrub of its Kueshi brand were produced by Petroplast of Spain. They are manufactured in an environmentally friendly manner from the company’s PE GREEN tubes line and thus epitomise the philosophy of Naturchem and Kueshi, where respect for the environment is a fundamental part of the manufacturing process. This includes a commitment to completely recyclable packaging and 100 per cent ecological ingredients. Products are not tested on animals and contain skin-tolerant ingredients; most ingredients also come from organic farming. All these aspects are reflected in the design and layout of the tubes: a clear, puristic design concept was implemented using offset printing. Eye-catching, stylised fruits refer to the natural ingredients, and above the brand lettering there is a reference to the use of bioplastics in a colour scheme corresponding to the fruits. A very special feature is the customised tube cap made of cardboard, which brings the sustainability aspect into play once again and also represents an important unique selling point in terms of appearance and feel.