Feel of paper and individual design with unique character
For its 130th anniversary, Kneipp, the well-known German care and cosmetics brand, has launched a limited edition of its Intensiv Blütentraum hand cream. The special feature of the tubes, which were produced by Swiss manufacturer Permapack, is the deceptively real feel of paper together with a correspondingly appealing visual impact. The material for this innovative ‘paper tube’ was supplied by Stora Enso, the Finnish-Swedish paper and cardboard manufacturer. It consists of a paper composite that is new for the cosmetics industry. Inside the tube, there is a barrier layer like that used in cartons for packaging liquids and which is already familiar from the beverage sector. This combination of materials represents a completely new approach for the cosmetics sector, though. Permapack has also come up with a solution for printing the tubes. Using digital printing, a special software processed the variable data for the individual design of each tube: HP Mosaic creates an infinite number of ever-changing design variations based on a basic pattern via rotation, resizing and colour changes. In this way, each individual tube becomes an utterly unique item. The tubes are finished with a matt varnish that further enhances the paper feel of the material. Intensiv Blütentraum hand cream is sold exclusively through Kneipp shops.