Traditional style meets modern design
Tube manufacturer Perfektüp from Turkey has demonstrated a fascinating new way to create tube artwork with its aluminium tube for Marbled Hand Cream, which has the scent of a mixture of flowers. The creative design idea is based on ebru, a centuries-old Turkish tradition: ebru, known as paper marbling in Europe, is the art of creating colourful patterns by sprinkling and brushing colour pigments onto a pan of oily water; it is one of the oldest Turkish pattern-making techniques for paper. The lettering for Marbled Hand Cream stands out powerfully and distinctively against a background that is inspired by the ebru technique. The design emphasises the soft, sweet but mystical touches of the cream. The product with its vibrant colours embodied in the historical ebru art makes the customers feel privileged. The artwork and attention-grabbing design, produced in CMYK, is designed to match perfectly with pantone adjustments, and it dazzles with its photo-quality printing and finely tuned colour transitions.