Sustainable packaging for natural cosmetics
Consumers increasingly demand natural and sustainable products. The ideal packaging should reflect and reinforce the idea of the product. In case of the natural cosmetics brand Alterra, the challenge was to visualize the image of natural ingredients, sustainability, care and beauty. For Alterra, Rossmann has teamed up with Linhardt in order to find an appropriate packaging solution for their natural cosmetics skincare series. Their choice was a post-consumer-recycled plastic tube which includes a high percentage of PCR material in the tube body. This way, Rossmann contributes to reduction of virgin raw material consumption and a circular economy, which perfectly matches Alterra’s natural and sustainable brand image. As design is very important for cosmetic products, these PCR tubes had to be not only sustainable, but also attractive. The artwork features high-quality illustrations of the natural ingredients, which were realized using Linhardt’s advanced HD-printing technology. In order to emphasize the natural ingredients even more, the contained plants are partially highlighted with spot varnish. The tubes for the Alterra skin care series perfectly show how packaging can be aligned with the image of the product and brand.