Modern look for a new product range
The tubes for the Kerzon.Paris range of hydrating hand lotions from Societé de Conditionnement du Midi are manufactured by the Spanish company Petroplast. A new container had to be developed for a completely new range of products that soothe and hydrate the hands without producing an oily after-feel. The tubes are made of Petroplast’s PE Green material and have a modern, almost puristic look. The individual tubes in the range feature finely nuanced colours for identification that relate to the description of the respective fragrance. The silver of the brand lettering, logo and other individual written elements is elegant and creates an exciting contrast. An additional kick is provided by the octagonal screw caps of the tubes, whose successful appearance was achieved using a 360° all-around opaque sticker and a combination of hot stamping and direct printing.