Elegant premium look and environmentally friendly
Greek tube manufacturer ALPLA is supplying an extremely convincing example that sustainability-oriented production and an attractive and appealing look are not necessarily mutually exclusive when it comes to tubes. To respond to the growing trend for environmentally friendly packaging, the company modified the existing specification of the tube for Black Detox gel by adding 25 per cent post-consumer recycled (PCR) material. This was accomplished in close cooperation with the client, APIVITA, a very well-known company in the global market for natural cosmetics and a member of the PUIG Group. Black Detox is a black cleansing gel, for the face and for the eyes, that contains activated charcoal and propolis, a resinous substance collected by honeybees from tree buds. The all-black tube, which matches the product, is manufactured from medium density material containing 50 per cent HDPE and LDPE and 25 per cent rPE. The tubes have a standard black screw-on cap and an aluminium seal. The technical implementation of the very demanding design deserves a special mention. The printing is particularly challenging due to the dark background, but the use of a hybrid machine for the white silk screen and the silver foil, all in one pass, delivers an outstanding result: elegant premium appeal and the perfect visualisation of product and product promise.