Concepts for sustainability and design going hand in hand
French cosmetics manufacturer Garancia also wants to demonstrate its corporate philosophy and its commitment to health, nature and the environment via the use of totally sustainable packaging. CTL-TH Packaging from Spain has now produced appropriate tubes for the company’s Sulfureuse Pâte du Marabout paste. The tubes are fully recyclable using post-consumer recycled (PCR) polypropylene (FDA compliant for food contact). As it is a single material tube, it can be recycled via conventional recycling systems without difficulty. CTL-TH Packaging used the patented Easy Supply Tube technology, which involves digital printing, to produce the tubes. This is cleaner and safer than traditional printing techniques. Manufacturing losses are reduced and impurities that might occur in the PCR material from time to time are concealed and covered by the IML technology. The cap’s grey colour also represents the product’s sustainability claim: it contains 50 per cent PCR material. The colour harmonises well with the design of the Garancia tube: bright colours dominate on a dark background, and the brand and product message are communicated with restraint and elegance in a clear design concept and symbolise the philosophy of the cult brand.