Despite the COVID-19 crisis, the european tube manufacturers association (etma) held its Tube of the Year competition again in 2020. The winners are usually chosen by a jury comprising people from etma’s member companies during the association’s annual general meeting, but this had to be cancelled due to the corona epidemic. So in this exceptional year the tubes submitted for the award were evaluated instead at the offices of GDA/etma in Düsseldorf by an expert jury made up of well-known representatives from the fields of brand owners, the tube and flexible packaging industry, packaging design, market research and packaging trade fairs. They selected winners in categories for aluminium, laminate, plastic, prototypes and sustainability.
Gregor Spengler, etma’s Secretary General, expressed his satisfaction with the quality and the results of the competition: “I’m pleased first of all, of course, with the spontaneous support we received from the external jury and that we could once again carry out our globally acclaimed and traditional Tube of the Year competition successfully this year despite all the adversities. Year after year, this award demonstrates impressively the efficiency and innovative strength of the European tube industry. At the same time, it’s also a reliable reflection of developments and trends in the packaging markets and especially in the tube sector.” He added that the 2020 competition had confirmed this yet again. The numerous consumer-friendly solutions and innovative product ideas submitted are evidence of a strong orientation towards consumer needs. As expected, however, the predominant theme of the competition this year was the sustainability of packaging solutions because this is essential for the market success of etma’s members and the future competitiveness of the industry.
List of Winners
The tube manufacturers organized in the European Tube Manufacturers Association (etma) successfully braced themselves against the corona pandemic in the first half of 2020. While numerous industries and companies in Europe recorded double-digit sales declines in some cases, the etma members were able to increase their previous year's result by 0.3 percent in the first half of 2020 despite the extremely difficult economic environment.
Currently a revision of the so-called essential requirements for packaging and packaging waste is discussed which are laid down in Annex II of the European Packaging and Packaging Waste Directive (94/62/EC).
In this context the essential requirements shall take into account the waste hierarchy of the Waste Framework Directive which is reduce, reuse, recycle.
Besides the classic benefits of the tube as a packaging material with its excellent product protection, its high hygiene and safety standards, its light weight and easy as well as convenient application, tubes are surprising us time and again with striking, innovative and high-quality designs. The following examples give a brief insight into some impressive ideas and techniques.
Sustainable packaging is the order of the day. As a packaging solution the tube is well placed because of its inherent light weight, maximum product protection and the benefits it offers during transport and storage. In close cooperation with its clients and with the active support of its suppliers, the European tube industry is continually developing new and improved concepts and ideas that take the tube to an even higher level when it comes to sustainability. You will find some convincing examples in this magazine.